Your Online Resource for Value-Added Food Processing Assistance See the Brochure for our Workshop Scheduled for April 24, 2008

Food Entrepreneurship Engagement Program

Market Research
From concept to targeting, the basics behind market research for the food product developer are explained. Market Research

How "good" is your idea? A key first step in planning a new food business is to determine how unique your idea or product is. Your competition should be carefully assessed. Market research can be addressed through primary and secondary research techniques. Current market trends should also be reviewed. Who are your target consumers? Upon reviewing the results of your market research, a product concept can be more carefully defined and then tested with the target consumers.

Purdue University Department of Food Science 745 Agricultural Mall Drive West Lafayette, IN 47907-2009 USA Phone: (765) 494-8256

Food Science Extension Contact: Dr. Kevin Keener